Can you make a coin appear in an empty match box?

Two steps of this trick must be completed beforehand. First, open the drawer of the match box far enough so that you can wedge a coin between the cover and the end of the drawer. The second step is to slide the drawer in part way until the coin is covered.

When ready, hold up the apparently empty match box, half opened so that your friends can see inside, and say, "This box is matchless in more ways than one."

Now close the box (the coin will drop into the drawer). After a few magic words, open the box again. To your friends' surprise a coin has appeared!
 
Materials: A penny and a match box.

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